marketing
March 30th, 2007 by alephnaught
Wikinomics: How Mass Collaboration Changes Everything
Title: Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott, Anthony D. Williams Hardcover: 320 pages Publisher: Portfolio Hardcover (December 28, 2006) ISBN-10: 1591841380 ISBN-13: 978-1591841388 This was a good book and worth the cost and time to read. The book begins with seven aspects of what Tapscott and Williams call “the collaboration economy”: Peer […]
May 28th, 2006 by alephnaught
The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Title: The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable Author: The Group of 33, Seth Godin Hardcover: 208 pages Publisher: Portfolio Hardcover (October 20, 2005) ISBN: 1591841038 I actually read this one a few weeks ago and forgot to enter it here – big mistake, this is a must-read book. […]
May 21st, 2006 by alephnaught
The Marketing Playbook
Title: The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula, Rich Tong Hardcover: 336 pages Publisher: Portfolio Hardcover (October 21, 2004) ISBN: 1591840384 This book proposes that there are five marketing plays to make: the Drag Race, the Platform Play, the Stealth Play, the Best-of-Both Play, […]
September 11th, 2005 by alephnaught
Bang! Getting Your Message Heard in a Noisy World
Title: Bang! Getting Your Message Heard in a Noisy World Author: Linda Kaplan Thaler, Robin Koval Paperback: 256 pages Publisher: Currency (January 18, 2005) ISBN: 0385508174 This is a brief report on my attendance at a Company of Friends discussion of the book Bang!: Getting Your Message Heard in a Noisy World. In addition to […]
-
+Bob Hays
- I'm a father and husband, have two schipperkes, like to read, compose music, travel. And I manage a couple software development teams at DIRECTV.
English
November 15th, 2008 by alephnaught