• Title: Mindfire: Big Ideas for Curious Minds
• Author: Scott Berkun
• Paperback: 196 pages
• Publisher: Berkun Media (October 26, 2011)
• Language: English
• ISBN-10: 0983873100
• ISBN-13: 978-0983873105

I’ve read at least one book by Scott Berkun before, Confessions of a Public Speaker, and I liked it so much I decided to spring for his latest.  Some other things made me want to read this book:

• It’s self-published
• Scott is trying to promote the book without publishing house support
• It’s a collection of previously published essays on a variety of topics

And I’m glad I did! I believe the book is organized to take you from ignition through liftoff for your passions and ideas. I especially liked “Creative Thinking Hacks” because I love ideas on sparking creativity. I thought “Attention and Sex” was clever (I mean, let’s face it – the title is quite clever too).

And I liked the physical layout of the book; I’m getting older and the font was easy to read, perhaps a little larger and with a little more leading than most books, clearly set to be read, not to push as much material on as few pages as possible.

There are two or three essays I could have lived without, but overall I’m really glad I read this book and will suggest it to my friends.