Archive for May 21st, 2006

May 21st, 2006 by alephnaught

The Marketing Playbook

Title: The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula, Rich Tong Hardcover: 336 pages Publisher: Portfolio Hardcover (October 21, 2004) ISBN: 1591840384 This book proposes that there are five marketing plays to make: the Drag Race, the Platform Play, the Stealth Play, the Best-of-Both Play, […]

Posted in Books, Tags: , ,

May 21st, 2006 by alephnaught

Nathan’s visit and Spamalot

Nathan came in this weekend – he got here Friday night. Aviva was going to drive out with me to pick him up but she had saved a stray dog, she was in heat and in our yard, Basil was going nuts (even “fixed” (why do we say a dog is fixed when they’ve been […]