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business

May 28th, 2006 by alephnaught

The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable

Title: The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable Author: The Group of 33, Seth Godin Hardcover: 208 pages Publisher: Portfolio Hardcover (October 20, 2005) ISBN: 1591841038 I actually read this one a few weeks ago and forgot to enter it here – big mistake, this is a must-read book. […]

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May 21st, 2006 by alephnaught

The Marketing Playbook

Title: The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula, Rich Tong Hardcover: 336 pages Publisher: Portfolio Hardcover (October 21, 2004) ISBN: 1591840384 This book proposes that there are five marketing plays to make: the Drag Race, the Platform Play, the Stealth Play, the Best-of-Both Play, […]

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April 8th, 2006 by alephnaught

The Wisdom of Crowds

Title: The Wisdom of Crowds Author: James Surowiecki Paperback: 336 pages Publisher: Anchor; Reprint edition (August 16, 2005) ISBN: 0385721706 In my quest to learn more about business (never ending it seems), I found this book referenced in one of the business-related RSS feeds I read daily. This is a really good book, I almost […]

September 20th, 2005 by alephnaught

Managing IT as a Business: a Survival Guide for CEOs

Title: Managing IT as a Business: a Survival Guide for CEOs Author: Mark D. Lutchen Hardcover: 256 pages Publisher: John Wiley & Sons (October 3, 2003) Language: English ISBN: 047147104 This book is a good overview of things a CIO should consider to make the CEO’s, and the company’s, life easier. I scanned three images […]

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September 11th, 2005 by alephnaught

Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change

Title: Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change Author: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth Hardcover: 312 pages Publisher: Harvard Business School Press (May 1, 2004) Language: English ISBN: 159139185 This book is written by the guy that wrote The Innovator’s Dilemma and The Innovator’s Solution. The […]

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September 11th, 2005 by alephnaught

Aligning the Stars

Title: Aligning the Stars Author: Jay W. Lorsch, Thomas J. Tierney Hardcover: 240 pages Publisher: Harvard Business School Press; 1st edition (April 26, 2002) ISBN: 1578515130 This book is about how to align top performers in a professional services company. The PSF (Professional Services Firm) business model is based on helping the client make money, […]

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September 11th, 2005 by alephnaught

Human Error

Title: Human Error Author: James Reason Paperback: 316 pages Publisher: Cambridge University Press (October 26, 1990) Language: English ISBN: 052131419 Overview This book is very academic, but does have useful information about the reasons people make mistakes and how to categorize them. This kind of information is crucial for understanding how to make software more […]

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September 11th, 2005 by alephnaught

Under Pressure and On Time

Title: Under Pressure and On Time Author: Ed Sullivan Paperback: 304 pages Publisher: Microsoft Press; 1 edition (April 4, 2001) Language: English ISBN: 073561184 Under defining requirements (p. 143), Ed suggests defining general requirements and then more and more specific sub-requirements. Then, on p. 150, Ed draws a rectangle for categorizing requirements (pp. 148 ­ […]

January 8th, 2005 by alephnaught

Crossing the Chasm

Title: Crossing the Chasm Author: Geoffrey A Moore Softcover: 256 Pages Publisher: HarperBusiness; Revised edition (August, 2002) ISBN: 006051712 I keep coming back to this book whenever I need to build a product or new service; between this book, Under Pressure and On Time and The Innovator’s Dilemma, you have a good beginning marketing reading […]

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