Books
Crossing the Chasm
Title: Crossing the Chasm Author: Geoffrey A Moore Softcover: 256 Pages Publisher: HarperBusiness; Revised edition (August, 2002) ISBN: 006051712 I keep coming back to this book whenever I need to build a product or new service; between this book, Under Pressure and On Time and The Innovator’s Dilemma, you have a good beginning marketing reading […]
January 8th, 2005 by alephnaught
The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
Title: The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm Authors:Tom Kelley and Jonathan Littman Hardcover: 320 Pages Publisher: Currency (January 16, 2001) ISBN: 0385499841 This book is about IDEO, a very cool west-coast company that specializes in designing creative products. Creativity requires a proper environment. This includes room for fun, […]
January 8th, 2005 by alephnaught
On Death and Dying
Title: On Death and Dying Author: Elisabeth Kubler-Ross Softcover: 288 Publisher: Scribner; Reprint edition (June 9, 1997) ISBN: 068483938 I read this book for two reasons. First, the company I work for is going through significant changes – I fear these changes will cause intense reactions not unlike the five stages of dying popularized by […]
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+Bob Hays
- I'm a father and husband, have two schipperkes, like to read, compose music, travel. And I manage a couple software development teams at DIRECTV.
English
January 8th, 2005 by alephnaught