The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

This book is about IDEO, a very cool west-coast company that specializes in designing creative products.

Creativity requires a proper environment. This includes room for fun, for thought and for bad ideas. The book provided a number of ideas for jump-starting creativity. For example, IDEO keeps a roll around rack of interesting stuff that can be assembled quickly into prototypes.


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