The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
- Title: The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
- Authors:Tom Kelley and Jonathan Littman
- Hardcover: 320 Pages
- Publisher: Currency (January 16, 2001)
- ISBN: 0385499841
This book is about IDEO, a very cool west-coast company that specializes in designing creative products.
Creativity requires a proper environment. This includes room for fun, for thought and for bad ideas. The book provided a number of ideas for jump-starting creativity. For example, IDEO keeps a roll around rack of interesting stuff that can be assembled quickly into prototypes.
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+Bob Hays
- I'm a father and husband, have two schipperkes, like to read, compose music, travel. And I manage a couple software development teams at DIRECTV.
English
January 8th, 2005 by alephnaught