TriMirror – Crowdsourcing fashion

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TriMirror – Crowdsourcing fashion

I found TriMirror (http://www.trimirror.com/), or perhaps it found me, thanks to @Bellpopping.  I’ve been dabbling in fashion related web stuff for a while now – I was a beta member of Swirl and I’ve started watching the Rachel Zoe Project and subscribed to her newsletter, among other bits. When Basya suggested I take a look at TriMirror I jumped at the chance.

TriMirror is the place where you can use your smartphones to share pictures and fashion ideas, get fitting advice and styling tips, and help others with their fashion faux pas.

TriMirror is: “the place where you can use your smartphones to share pictures and fashion ideas, get fitting advice and styling tips, and help others with their fashion faux pas. You can get advice from the entire community, or customize your audience with similar tastes and blunt opinions. All the feedback in real time!”

Getting started with TriMirror is simple: this is both a website and smartphone app or a good mobile web browser.  When you sign up, I urge you to either use Facebook or create a login on the site, because the Twitter interface isn’t available yet on smartphone apps; if you don’t have a smartphone you can still use TriMirror, but you’ll have to be at your computer to upload pictures, and you’ll want to upload pictures. Then, when you go shopping and want a second opinion, or maybe you’re heading out on a date with a hot guy or girl and want someone to tell you you’re dressed great, use TriMirror: take a picture with the app or upload one on the web site, post it with a question or comment, and wait for people to respond.

I have an iPhone so I downloaded the new version of the TriMirror app; there’s also an Android app (BlackBerry coming soon) for those so inclined (the below images are from the iTunes store page for the app – I still need to learn how to grab screenshots on my iPhone). You can take and post a picture along with  some text, usually a question (for example, “How does this look?”) or a comment (“Wow, I found these shoes for $99!!!”). You can view comments on your’s, or other’s, posts. And with the latest iPhone app you can get notifications on your phone for comments on your posts.

The main screen

The main screen

Viewing a picture

Viewing a picture

The comments screen

The comments screen

The website is designed to let you give advice, comment and review historical posts. The site is well designed, easy to navigate and loads pretty quickly given all the images and JavaScript.

The main page of the TriMirror website

The main page of the TriMirror website

I think this is a great idea; while slightly concerned about people using the site voyeuristically, TriMirror already has a number of members and its growing – people want to get second opinions on their purchasing and dressing decisions, and TriMirror makes that nearly effortless.

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