• Title: Starting Something: An Entrepreneur’s Tale of Control, Confrontation & Corporate Culture
• Hardcover: 409 pages
• Publisher: Ravel Media, LLC (January 15, 2004)
• ISBN-10: 1932881018
• ISBN-13: 978-1932881011

I got this book from inbubblewrap.com ; another really good business book from them.

This is the story of Neoforma, a medical equipment and supply company that was part of the dot-com bust. Its written by one of the founders, Wayne McVicker. Its a meteoric story that takes you from deep fear (“will there be enough money to pay the bills”) to spectacular (“we’re valued at like 100B USD”) to the resigned (“our stock is tanking”).

The thing I liked the most was the honestry Wayne has in delivering both the good decisions and the bad ones. He analyzes what was done and has some reasonable opinions on what a better course might have been. Its a very educational book written in a very accessible form.