{"id":81,"date":"2005-09-11T03:02:26","date_gmt":"2005-09-11T03:02:26","guid":{"rendered":"http:\/\/alephnaught.wordpress.com\/2005\/09\/11\/bang-getting-your-message-heard-in-a-noisy-world\/"},"modified":"2008-10-31T16:25:17","modified_gmt":"2008-10-31T23:25:17","slug":"bang-getting-your-message-heard-in-a-noisy-world","status":"publish","type":"post","link":"https:\/\/www.alephnaught.com\/Blog\/2005\/09\/11\/bang-getting-your-message-heard-in-a-noisy-world\/","title":{"rendered":"Bang! Getting Your Message Heard in a Noisy World"},"content":{"rendered":"<div id=\"content_div-81\">\n<ul>\n<li><strong>Title: <\/strong><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/detail\/-\/0385508174\/qid=1126434146\/sr=8-2\/ref=pd_bbs_2\/102-9495726-4240950?v=glance&amp;s=books&amp;n=507846\" target=\"NewWindow\">Bang! Getting Your Message Heard in a Noisy World<\/a><\/li>\n<li><strong>Author: <\/strong>Linda Kaplan Thaler, Robin Koval<\/li>\n<li><strong>Paperback: <\/strong>256 pages<\/li>\n<li><strong>Publisher: <\/strong>Currency (January 18, 2005)<\/li>\n<li><strong>ISBN: <\/strong>0385508174<\/li>\n<\/ul>\n<p>This is a brief report on my attendance at a Company of Friends discussion of the book <span style=\"text-decoration: underline;\">Bang!: Getting Your Message Heard in a Noisy World.  In addition to the usual Company of Friends professionals in attendance, this meeting featured special guest Robin Koval, co-author of Bang!. Robin shared her stories about her book and the advertising game.<\/span><\/p>\n<p>Robin&#8217;s best-known work includes the AFLAC (quacking duck) and Herbal Essences (orgasmic shampooing) advertising campaigns. Both these campaigns made bold statements that helped turn unknown, faltering brand names into well-recognized and popular products.<\/p>\n<p>Bang! defines and illustrates how to create a &#8220;big bang&#8221; in business. A big bang is an initiative that disrupts, may seem illogical, has a dramatic and irreversible impact, cannot be ignored, and becomes an icon. Sometimes, creating a big bang is the most effective way to make a message heard.<\/p>\n<p>The discussion covered how to make a bang, when it is advisable to do so, and why a bang is useful.<\/p>\n<p>The following are some characteristics of a big bang:<\/p>\n<ul>\n<li>A big bang disrupts A big bang is illogical<\/li>\n<li>A big bang has a dramatic, immediate and irreversible impact<\/li>\n<li>A big bang can&#8217;t be ignored<\/li>\n<li>A big bang becomes an icon<\/li>\n<\/ul>\n<p>This book provides a number of ideas on how to create big bangs for messages along with some good management and leadership ideas. The book is an easy read but not a simple parable like <span style=\"text-decoration: underline;\">Who Moved My Cheese<\/span>.<\/p>\n<p>The overall messages of the book:<\/p>\n<ul>\n<li>Forget about vision &#8211; things move too fast to keep to a vision for very long Think and create in the here and now<\/li>\n<li>Forget about conventional wisdom<\/li>\n<li>Forget about fear &#8211; be courageous in creation and delivery of ideas<\/li>\n<li>Don&#8217;t over analyze<\/li>\n<li>Don&#8217;t get stuck in the process trap &#8211; less process equals more progress when it comes to creativity<\/li>\n<li>Shrink the space &#8211; having people work closely accelerates progress<\/li>\n<li>Shrink the hierarchy<\/li>\n<li>Shrink the clock &#8211; set short deadlines, sometimes artificial, to create more tension and pressure<\/li>\n<li>Stop being so polite &#8211; maintain proper etiquette, but be willing to put your emotions and feelings on the table<\/li>\n<li>Let employees find their niche<\/li>\n<li>Look for ideas in unlikely places<\/li>\n<li>Break a habit each day<\/li>\n<li>Encourage failure &#8211; don&#8217;t fear it<\/li>\n<li>Stop trying to be so smart &#8211; sometimes its useful to play dumb<\/li>\n<li>Stop being cool &#8211; sometimes the simple, hackneyed gimmick works best<\/li>\n<li>Stop denying your feelings &#8211; its okay to bring your baggage to work if you can all get the job done<\/li>\n<\/ul>\n<p>Some things to see if you have a big bang in the making:<\/p>\n<ul>\n<li>Is it elegantly simple?<\/li>\n<li>Is it polarizing?<\/li>\n<li>Will it catch fire?<\/li>\n<\/ul>\n<p>Some things to do to sell the big bang:<\/p>\n<ul>\n<li>Set the stage &#8211; make sure the environment will be conducive to success<\/li>\n<li>Rehearse &#8217;til you drop<\/li>\n<li>Go low-tech &#8211; sometimes talking is more effective and personal than PowerPoint<\/li>\n<li>Know your audience<\/li>\n<li>Assume nothing<\/li>\n<li>Have a warm-up act &#8211; have someone good at greeting, giving a joke and generally warming the group up<\/li>\n<\/ul>\n<p>Some things to do to create an environment for making big bangs:<\/p>\n<ul>\n<li>Bring your baggage to work &#8211; you can&#8217;t have depth of character if you don&#8217;t show it<\/li>\n<li>Be manipulative &#8211; influence the environment around you in positive ways<\/li>\n<li>Be a &#8220;yes&#8221; person &#8211; instead of saying &#8220;no,&#8221; try saying &#8220;yes, but&#8221;<\/li>\n<li>Throw your ideas away &#8211; allow group claim to ideas<\/li>\n<li>Act as if your life depends upon it<\/li>\n<li>Make it personal<\/li>\n<\/ul>\n<\/div>\n<div class=\"translate_block\" style=\"display: none;\">\n<hr class=\"translate_hr\" \/>\n<a class=\"translate_translate\" id=\"translate_button_post-81\" lang=\"en\" xml:lang=\"en\" href=\"javascript:show_translate_popup('en', 'post', 81);\"><span>Translate<\/span><\/a><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/www.alephnaught.com\/Blog\/wp-content\/plugins\/google-ajax-translation\/transparent.gif?resize=16%2C16&#038;ssl=1\" id=\"translate_loading_post-81\" class=\"translate_loading colorbox-81\" style=\"display: none;\" width=\"16\" height=\"16\" alt=\"\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Title: Bang! Getting Your Message Heard in a Noisy World Author: Linda Kaplan Thaler, Robin Koval Paperback: 256 pages Publisher: Currency (January 18, 2005) ISBN: 0385508174 This is a brief report on my attendance at a Company of Friends discussion of the book Bang!: Getting Your Message Heard in a Noisy World. In addition to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2344,367,371],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-books","tag-books","tag-management","tag-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2w3Qj-1j","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":0,"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alephnaught.com\/Blog\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}