The Marketing Playbook
Title: The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula, Rich Tong Hardcover: 336 pages Publisher: Portfolio Hardcover (October 21, 2004) ISBN: 1591840384 This book proposes that there are five marketing plays to make: the Drag Race, the Platform Play, the Stealth Play, the Best-of-Both Play, […]
May 21st, 2006 by alephnaught
Nathan’s visit and Spamalot
Nathan came in this weekend – he got here Friday night. Aviva was going to drive out with me to pick him up but she had saved a stray dog, she was in heat and in our yard, Basil was going nuts (even “fixed” (why do we say a dog is fixed when they’ve been […]
April 15th, 2006 by alephnaught
Comments Off on Zero: The Biography of a Dangerous Idea
Zero: The Biography of a Dangerous Idea
Title: Zero: The Biography of a Dangerous Idea Author: Charles Seife Paperback: 256 pages Publisher: Penguin (Non-Classics) (September 1, 2000) ISBN: 0140296476 This was a really fun read – it reminded me of discussions I had in college about zero and infinity (and part of the whole thing about Aleph Naught and the Null Set). […]
April 8th, 2006 by alephnaught
Comments Off on The Wisdom of Crowds
The Wisdom of Crowds
Title: The Wisdom of Crowds Author: James Surowiecki Paperback: 336 pages Publisher: Anchor; Reprint edition (August 16, 2005) ISBN: 0385721706 In my quest to learn more about business (never ending it seems), I found this book referenced in one of the business-related RSS feeds I read daily. This is a really good book, I almost […]
March 25th, 2006 by alephnaught
Comments Off on Company: A Novel
Company: A Novel
Title: Company: A Novel Author: Max Barry Hardcover: 352 pages Publisher: Doubleday (January 17, 2006) ISBN: 0385514395 This was a truly fun read, and in some ways may remind you of the TV show, “The Office,” but with some very dark twists. There are some interesting observations (like balancing happiness with work), and the ending […]
March 18th, 2006 by alephnaught
Comments Off on Palm Desert, CA, March, 2006
Palm Desert, CA, March, 2006
We just got home from holiday
March 18th, 2006 by alephnaught
Comments Off on The Cobweb
The Cobweb
Title: The Cobweb Author: Neal Stephenson and J. Frederick George Paperback: 448 pages Publisher: Spectra; Reissue edition (May 31, 2005) ISBN: 0553383442 I read the pair’s other book, Interface, with great interest (could hardly put it down). This book was also a page turner. I like the implication that people are placed in a niche […]
March 18th, 2006 by alephnaught
Comments Off on Small Pieces Loosely Joined: A Unified Theory of the Web
Small Pieces Loosely Joined: A Unified Theory of the Web
Title: Small Pieces Loosely Joined: A Unified Theory of the Web Author: David Weinberger Hardcover: 256 pages Publisher: Perseus Books Group; 1st edition (March 2002) ISBN: 0738205435 This is a good read, especially if you either didn’t grow up along with the web or want to remember what the web should be about. There weren’t […]
March 18th, 2006 by alephnaught
Comments Off on In Cold Blood
In Cold Blood
Title: In Cold Blood Author: Truman Capote Paperback: 368 pages Publisher: Vintage; Reprint edition (February 1, 1994) ISBN: 0679745580 Saw the movie Capote – yep, I think Phillip Seymore Hoffman deserved his Oscar. This book is classified as a novel, but is really non-fiction, the story of a gruesome family slaying in rural Kansas. I […]
March 17th, 2006 by alephnaught
Palm Desert, CA, March 12 – 17
We flew out in coach class (at least Aviva and I were on the two-seat side of the MD-S80). We walked around Palm Desert on Monday and Palm Springs on Tuesday, nothing really eventful. We did get to eat twice at Manhattan in the Desert, our favorite deli in Palm Springs. On Wednesday, we decided […]
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+Bob Hays
- I'm a father and husband, have two schipperkes, like to read, compose music, travel. And I manage a couple software development teams at DIRECTV.
English
May 21st, 2006 by alephnaught
Comments Off on The Marketing Playbook