• Title: Blink!
• Author: Malcolm Gladwell
• Hardcover: 288 pages
• Publisher: Little, Brown (January 11, 2005)
• ISBN: 0316172324

Ever wonder what to do when your gut is telling you something but you just don’t have enough information to make a conscious choice? This book is for you.

Galdwell’s previous book, The Tipping Point, is becoming a classic for business people on trans-Atlantic
flights – this book should be also. It turns out that we internally and subconsciously process minimal but significant information to make quick decisions – often, these are the right answers, but sometimes not. This book will help show when to trust your instincts and when to gather more information to decide consciously. The research cited is fascinating and from a variety of studies and sources.

While the link is to the hardcover version, in Europe you can get a paperback (I did – same with
The Da Vinci Code).